Tag Archives: RBC

Loyalty programs: Which one is best?

By Sheryl Smolkin

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SHUTTERSTOCK

Canadians love loyalty programs. The 2013 Loyalty Census from the industry research group Colloquy reports that 120 million consumers in this country belong to at least one loyalty program and the average number of loyalty programs per household is 8.2. But the challenge you face is selecting the loyalty programs that will give you the best bang for their bucks.

Typically websites that evaluate loyalty programs either rank programs based on the stated preferences of survey participants or by weighting various features like points per dollar spent and the value you can get when you spend the points in different ways.

But the research company Environics recently developed a “time to reward” algorithm for Colloquy that ups the ante by predicting how many months it actually takes to earn $100 CAD in rewards.

The calculation not only takes into consideration the potential payback from a program, but factors like usage patterns, the ability to double-dip (i.e. get points for the dollar value of your travel purchase plus the number of miles you fly) and how much you buy from a particular retailer.

Initially, over 1000 Canadians surveyed online in March 2014 by Environics were asked to select which of 23 top loyalty programs (14 of which have a non-credit loyalty card only) they used to collect loyalty rewards or dollars in the past three months. The programs in the list had membership of at least one per cent of the Canadian population and multiple programs could be picked from the list provided.

The top 10 selected were:

  • 72%: Air Miles
  • 35%: Shopper’s Optimum
  • 29%: Canadian Tire Money
  • 28%: Aeroplan
  • 28%: PC Points
  • 23%: Petro-Points
  • 17%: Scene Rewards
  • 17%: HBC Rewards
  • 13%: Club Sobey
  • 12%: Sears Card

However, once all 23 programs were assessed by Environics applying “time to rewards” metrics, rankings in some categories changed. Not surprisingly, the Air Miles and Aeroplan programs took the first and second spots for long and short haul flight rewards. Both are “coalition” loyalty programs (members can earn points through hundreds of retail partners, as opposed to just one).

But Aeroplan dropped to the number three spot after the Shoppers Optimum card when it came to how quickly cash equivalent rewards can accumulate. The Shoppers Drug Mart program regularly runs promotions where a large number of points is awarded for spending specified amounts on certain days.

The research also revealed the credit cards that will get a program member to a cash equivalent or merchandise reward the quickest tend to be retailer-specific or bank-issued credit cards. The Canadian Tire Cash Advantage MasterCard, the Best Buy Reward Zone Visa and the RBC Shoppers Optimum Card ranked 1, 2 and 3 in this category.

The Environics Research contains many more “time to reward” comparisons for loyalty programs and loyalty credit cards you can check out here. There is also an interactive online tool where you can test which Canadian loyalty programs will get you to your desired reward faster (i.e. travel rewards, cash or merchandise) using either your own spending pattern or pre-programmed Statistics Canada data.

Of course your favourite loyalty program may not have sufficient market penetration to even have been considered in the Environics study.

When I polled several prominent personal finance bloggers to find out the loyalty programs they use the most, Tom Drake (Canadian Finance) said his number one choice is a Costco Executive Membership, which is notably absent from the Environics study. It pays back two per cent of most purchases throughout the year in cash. “I also pay using my True Earnings Card from Costco and American Express which gives me another one per cent cash back or two per cent when I fill up with gas,” he says.

Robb Engen (Boomer & Echo) identified Scene Rewards which allows you to earn points that can be spent on free movies, concession food and music downloads as probably one of the most under-rated loyalty programs in the country. He also subscribes to Amazon Prime for $79/year because it gives him free two-day shipping on most items that Amazon carries.

And even though he is an avid Air Miles fan, Jim Yee (Retire Happy) believes it’s important to take a balanced approach to racking up points vs other important cost-saving considerations. “Safeway gives Air Miles but sometimes it’s more convenient or less expensive to shop elsewhere for groceries,” he says.

Aug 4: Best from the blogosphere

By Sheryl Smolkin

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It’s hard to believe its August already and before we know it the kids will be back in school. But you know for sure summer is waning when it starts to get dark earlier and the temperatures begin dropping at night.

This week we feature a selection of interesting blogs from some of our favourite personal finance bloggers.

Tim Stobbs from Canadian Dream: Free at 45 has opted to work four days a week instead of five. In 10% Less Pay, But $8 Less on My Paycheque he tells us why at least for now, there has been hardly any impact on his take home pay.

Blonde on a budget’s Cait Flanders has undertaken a massive purge of her possessions starting with her bedroom closet as part of her commitment to a one year “shopping ban.” Find out what’s left and the few necessities she needs that will be exceptions to the rule.

Do you need a little extra money? Tom Drake says on Canadian Finance blog that you might already have it. He suggests Tracking your spending for one to three months. You might find that there are money leaks that are costing you big. Once you plug those up, you can essentially “find” more money in your budget.

In the  Weekend Reading: Banking Bonus Edition Dan Wesley at Our Big Fat Wallet highlights some deals at Tangerine, BMO, Canada Trust and RBC.

And finally, whether you are a new graduate looking for your first job or a seasoned professional looking for new opportunities, take a look at Ten steps to a productive information interview by Kevin Press at BrighterLife.ca.

Do you follow blogs with terrific ideas for saving money that haven’t been mentioned in our weekly “Best from the blogosphere?” Share the information with us on http://wp.me/P1YR2T-JR and your name will be entered in a quarterly draw for a gift card.

Krystal Yee blogs her way to financial independence

By Sheryl Smolkin

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Hi,

Today we are continuing with the 2014 savewithSPP.com series of podcast interviews with personal finance bloggers. I’m talking to Krystal Yee who blogs on “Give me back my five bucks” and the “Frugal Wanderer.”

With over eight years of professional experience in marketing, communications, and writing, her career has spanned a variety of different industries. From ghost writing in the provincial government, event coordinating for a professional hockey team, to marketing cold water survival gear – she’s done just about everything.

In 2012 Krystal lived in Stuttgart, Germany. There, she worked remotely for clients such as the Toronto Star (moneyville.ca), Canadian Living, and Flare Magazine. In her spare time, she loves travelling, hiking, tweeting, and analyzing baseball statistics.

Hi Krystal. Thanks for joining me today.

Thanks for having me.

Q: When and why did you start your blog “givemebackmyfivebucks”?
A: Well, I started that blog back in February 2007, because I was finding it hard to relate to my friends in real life about the money issues I was having. I was uncomfortable bringing up a topic that, at the time, seemed really personal.

So once I found that personal finance blogs existed, I became really inspired and motivated, knowing there are other people out there like me who wanted to change their lives. That was the reason why I started my own blog.

Q: Seven years ago you had over $20,000 in student debt and no money. Now, you are a debt free homeowner. How did you do it?
A: It was a lot of hard work and sacrifice, but I knew that I needed a life change. And I decided not to hide from my debt any longer, and that was really, really scary. The first thing I did was calculate how much I owed. I gave myself one year to get out of debt. So I started building budgets, saving money any way I could, and increasing my income. And actually attacking my debt from all of those angles helped to speed up the process.

Q: What are some of the mistakes you think that you made along the way before you got on your debt repayment plan, and what would you do differently if you had it to just do all over again?
A: I think one of my biggest mistakes was not creating a realistic budget. I wanted to get where I wanted to be as fast as possible, but I didn’t take into account how unsustainable that would be. After taking that year to get out of debt, I thought I could keep up with this bare bones budget to save money faster but I started to get really tired of what I perceived as constant deprivation.

As a result I found that I was rebelling against myself and my goals, and that was a really strange feeling. It actually took me a few months to realize what was actually realistic in the long term. And even today, I really have to question the budgets I make for myself and the goals I’m settings, just to make sure they satisfy the saver in me, but it also lets me live the kind of lifestyle that I want.

Q: Now, in “givemebackmyfivebucks,” you discuss your financial goals, your successes and failures. You put up weekly and monthly budgets. That’s really baring your soul. What reaction have you had from family and friends and your readers?
A: Well, for the first few years I started my blog, I was actually anonymous, so I felt safe. I was scared of what my family and friends would say about how much I was sharing on the internet, but once I actually started writing for The Toronto Star’s website moneyville.ca, I realized that speaking frankly and opening myself up, was really empowering.

Q: In 2012, you moved to a very small apartment in Stuttgart and worked remote. What were some of the challenges you faced and how did you overcome them?
A: It was really liberating moving to Germany and working for myself. You know, everyone dreams about quitting the 9-to-5 routine and becoming your own boss. I imagined sitting in European cafes all day long people watching and writing for clients. While I did that almost every day, because of the time zone difference, I also had to work a lot of late nights since my clients were all in North America. It was a really big adjustment for me.

But I think the biggest challenge was the isolation. Not only was I in a country where everyone spoke a different language, but working for myself. So when I moved back to Vancouver, I went back to a corporate job because I needed that daily interaction with other people.

Q: You love to travel and you manage to travel economically. You write about your experiences on the “frugalwanderer.” What has been your favorite trip to date?
A: Oh, my favorite trip was the one I took in November 2013 to Morocco. It was a mix of the people and the landscape and the food that made it so exciting. And I never thought I’d get the opportunity to travel to Africa, sleep under the stars in the Sahara, drink tea in Marrakesh or go hiking in the mountains. It was fantastic. And once I took the time to budget out how much everything costs and how I could save money on the trip, it quickly became a reality.

Q: How many hits do you typically get when you post a blog?
A: Well, it really varies depending what the content is and whether other websites pick up the blog posts. If it’s just my traffic on a daily basis, you know, it can be anywhere from 2,000 to 5,000 visitors a day. When I get picked up by another website, it can go up to 10,000 visitors a day or higher.

Q: What have some of the most popular blogs been?
A: Surprisingly, over the last seven years, my most popular posts have been about how to upgrade ramen soup to make it taste better and how much you’ll need to save up in order to move out of your parents’ house the first time.

Q: Oh, that’s interesting.
A: Other popular posts have been a comparison of prices at Target Canada to Target USA; what your net worth should be by the time you’re 30; and a post about the myth of having to travel when you’re young.

Q: What have some of the spin-offs from blogging been for you?
A: Having my blog has opened up a lot of doors for me that I never would have thought possible. What started out, essentially as an online diary to help me stay accountable for my goals has turned into this vehicle that I can actually use to make money and help people at the same time.

You know, through blogging, I’ve been offered writing contracts with moneyville.ca, The Toronto Star, Canadian Living, Flare Magazine, Metro News and other publications. I’ve spoken to the media on different topics and I get to partner with really fun companies at the same time. Recently I finished a campaign with H&R Block and I’m a regular Twitter contributor for RBC.

So I think that those kinds of partnerships make blogging fun and make it more interesting. In the future, I hope to continue blogging about my journey towards financial independence. And I really love how my hobby and what I’m passionate about has turned into a part-time job for me

Q: If you had one piece of advice for Canadians trying to get their finances in order, what would it be?
A: Oh wow, just one piece of advice. If you’ve never taken a good look at your finances, my advice would be to create a budget and stick to it. I mean, it’s fun to spend money. So we convince ourselves that it’s okay, because we have a better job around the corner, a bonus that will cover the shortfall, or because we think we deserve it.

But the truth is no matter how much money you make, there’s always going to be something you can’t afford. When I first started budgeting, I saw it as a restriction. It was a way to stop me from having fun. I didn’t understand that it was helping me manage my money, so that I could have even more fun with my life.

And by choosing where my money went and how I spent it, and by living below my means, I was creating a really stress-free lifestyle which I never had before, and a better future. So I think budgeting is the number one thing that I would tell people to do.

Thank you very much Krystal. It was a pleasure talking to you today.

My pleasure. Thank you.

This is an edited transcript of the podcast you can listen to by clicking on the graphic under the picture above. If you don’t already follow Give Me Back My Five Bucks and Frugal Wanderer, you can find them here and here. Subscribe to receive blog posts by e:mail as soon as they’re available.