A look at the fascinating world of “extreme couponing”

August 16, 2018

On an almost daily basis we are all inundated with coupons – 10 per cent off this, that, and the other – that we sometimes remember to use. But there’s a group of people out there who take part in “extreme couponing,” a gang that seem to have the discipline to make maximum use of this everyday savings tool.

An article in the Globe and Mail describes the world of extreme couponing as “a no-holds-barred pursuit of savings that has earned itself a weekly TV series and countless obsessive Internet followers who strive to maximize their savings at the checkout by spotting the best sales and by hoarding coupons.”

It takes work, the article notes. In the piece, a woman called Aimee Geroux, who has her own blog called Extreme Couponing Mom, says she has walked out of stores with $300 worth of goods that cost her $20 of her own money.  She tells the Globe that she totes a binder full of coupons when she goes shopping, but also employs “price matching.” That’s when stores match the sale price from other stores – you get a lower price if you can show the flyer, the article notes. Another trick is the “scanning code of practice,” the article says. If the item’s price on the shelf is more than the scanner says, you can get it for much less, even free, the article notes.

If you don’t feel like cutting coupons out of flyers and newspapers, there are online sites that can save you a lot of trouble. The Balance Every Day blog lists 11 Canadian sites that give you access to savings coupons and other deals.

If you like shopping online, going through the E-bates portal first gives you automatic discounts that are mailed to you by cheque every couple of months.

Like everything else that’s good for you – exercise, proper eating, and balancing the budget – extreme couponing requires commitment. Sue Neal of Investors Group recommends putting all your savings in a fund, the Globe article notes. “Now you can really see the savings you’re making,” Neal said. “It could actually get you more excited about using the coupons.”

It’s also a great way to save some money for retirement. Maybe some of your coupon coinage can be directed to your Saskatchewan Pension Plan account – visit SPP to find out how.

Written by Martin Biefer
Martin Biefer is Senior Pension Writer at Avery & Kerr Communications in Nepean, Ontario. After a 35-year career as a reporter, editor and pension communicator, Martin is enjoying life as a freelance writer. He’s a mediocre golfer, hopeful darts player and beginner line dancer who enjoys classic rock and sports, especially football. He and his wife Laura live with their Sheltie, Duncan, and their cat, Toobins. You can follow him on Twitter – his handle is @AveryKerr22
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