May 1: How the boycott of US products is going

May 1, 2025

Reaction to America’s decision to place tariffs on imports from other countries – including Canada – is still playing out, with start dates announced, paused, re-announced, changed, and so on.

But the reaction in Canada at talk of annexing our country has sparked consumer boycotts of U.S. products and has prompted many to cancel plans to make vacation visits south of the border. Save with SPP decided to take a look to see how these protests are going.

The BBC reports on the case of Nova Scotia’s Todd Brayman, “who is no longer buying his favourite red wine, which is from California.” He’s drinking Canadian wine instead.

“I have in my life served alongside American forces. It is just profoundly upsetting and disappointing to see where we are given the historical ties that our two countries have,” Brayman, an armed forces veteran, tells the BBC.

“But I think right now it’s time to stand up and be counted, and in my mind, that means buying local and supporting Canadian business,” he tells the broadcaster.

He says he uses an app called Maple Scan to identify Canadian products in stores. “Other apps include Buy Canadian, Is This Canadian?, and Shop Canadian,” the BBC reports. The Maple Scan app has had more than 100,000 downloads since it was launched this spring, the report adds.

The Daily Upside notes that Canada imported $350 billion (US) worth of American products last year, making the U.S. “Canada’s largest trading partner.”

Already, orders from U.S.-based diaper manufacturers and fruit growers have been reduced or cancelled outright, the publication reports. And after U.S. alcohol products were largely removed from Canadian retail outlets, states like Kentucky, which produces “95 per cent of the world’s bourbon,” are feeling a pinch.

“The loss of business has sparked growing concern in the (bourbon) industry, which was already on uneven footing before the trade war,” the Upside reports.

“In January, Brown-Forman — the publicly traded maker of Jack Daniel’s, Old Forester, and Woodford Reserve — said it was cutting 12 per cent of its 5,400-strong workforce and selling a barrel-production facility, in search of $80 million in annual savings,” the article adds.

Canadians are thinking twice about U.S. vacation plans, reports the CBC.

“The number of return trips among Canadians travelling to the U.S. in March plummeted compared to the previous year: down by 13.5 per cent for air travel, and down by a whopping 32 per cent for land travel,” the CBC reports.

“Reasons for the drop in travel include the low Canadian dollar and anger over U.S. President Donald Trump’s trade war. Another reason gaining ground: concern over beefed up border security following Trump’s pledge to crack down on immigration,” the article adds.

The Daily Mail notes that Canadians spent $20.5 billion on US vacations last year.

“Even a 10 per cent dip could wipe out $2 billion in economic activity and cost 14,000 jobs, according to the U.S. Travel Association,” the newspaper reports.

“With the latest car and air travel figures pointing to even steeper declines, the impact could be closer to $4 billion,” the article concludes. “Tourist hotspots that rely heavily on Canadian visitors, such as Buffalo, New York and Old Orchard Beach in Maine, will be hit hardest.”

We’ll all have to keep an eye on this situation, and hope that it can somehow be resolved or at least made more predictable. Until then, that vacation to the East Coast or that long-desired visit to relatives in Saskatchewan will move up on our priority list.

If you’re saving for retirement, an all-Canadian pension plan to partner up with is the Saskatchewan Pension Plan. SPP is open to any Canadian with available RRSP room. You decide how much you want to contribute to your savings, we’ll take on the more difficult job of investing your savings in our low-cost, professionally managed pooled fund. When it’s time to turn savings into income, you can choose between such options as a lifetime monthly annuity payment, or the more flexible Variable Benefit.

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BBC, CBC, The Daily Mail, The Daily Upside

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